The SoDA Report On: New strategies for the modern agency
How leading agencies are adapting their models, redefining value, and positioning for growth in the AI era
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About this report
The agency business is entering its next phase. AI is no longer experimental. Client expectations are shifting fast. Pricing pressure, speed, and proof of value are no longer edge cases—they’re the operating environment.
New Strategies for the Modern Agency, a special edition of The SoDA Report in partnership with Webflow, brings together data, perspectives, and real-world playbooks from agency founders, operators, and strategists navigating this transition in real time.
Based on SoDA’s 2026 Agency Outlook Study of 250+ agency leaders, alongside essays and case studies from firms actively reshaping their models, this report explores what’s changing—and what actually works next. You’ll find clear signals on how agencies are adapting their business models, rethinking pricing and productization, responding to AI-driven discovery, and redefining the value they deliver to clients.
Inside the report:
- The latest data on agency growth, margins, and AI adoption heading into 2026
- How leading agencies are moving beyond hours toward outcomes, IP, and scalable offers
- Why the “new web” requires a dual strategy for humans and machines—and what that means for experience design
- Practical examples of productized services, new pricing models, and network-based agency structures
- Candid guidance on where to focus, where to let go, and how to lead through ongoing change
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