Today's lineup
How discoverability went from 10 blue links to AI answers
For two decades, SEO was the answer to discoverability. Now AI is changing the rules.
What an AI-ready website looks like at global scale
See how Maven, N4, and Lokalise scaled a single website across regions ready for AI-driven discovery.
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The AEO readiness gap: What leaders are getting wrong
AI is already shaping how buyers find you. So why do only 26% of practitioners say they're implementing AEO? Senior marketing leaders weigh in.
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Welcome back to Flow TV. I'm your host, Marissa Kraines. Now, if you joined us for Webflow Conf last year you'll already be familiar with Flow TV. But just like any show in its second season, we're kicking things up a notch. While hopefully not jumping the shark, but honestly, we built a set. We have a full crew. Okay, we may have gone a little overboard.
Speaking of sets, we're coming to you live from the liminal space, the in-between space between where we've been and where we're heading. This is a big week for Webflow and a big moment for the internet. AI has rewritten the rules for everything — how people search, how websites get found, how brands show up in the world. And it happened fast, fast enough that most people are still standing there holding the old playbook, going, huh?
So if AI is going to throw out the playbook, then so will we. Because there's nothing in the rulebook that says a SaaS company can't also create their own TV show, I digress. Monday's cold open came in hot with the reveal of Webflow's own AEO product, and we have no intention of letting the ratings drop from there.
We've got a great lineup for you today, including a lively roundtable debate with executive leaders and marketing. Our goal is to get you the kind of memorable insights you'll try to pass off as your own on LinkedIn, in a 47 paragraph think piece. And please, please do not touch that dial during the commercial breaks. I promise you will not want to miss a special performance from our very own resident LLM jazz artist. I can't say more. You'll just have to trust me.
But first, I'm joined by two guests who know so much about AI that I can't actually prove that they're not AI themselves. We might have to cut some fingers when they get out here. Please welcome Webflow's AEO and SEO lead, Vivian Hoang, and AI and business influencer, Cat GPT.